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Show and tell is perhaps the most important thing when it comes to proving yourself professionally. Whether you are trying to enhance your personal brand or give employers a feel for your skills, an eye-catching portfolio will leave a lasting impression regardless of your industry of focus.
The creative industry is bustling with different categories of professionals, and the advent of social media has broadened the scope even further. While it may not be strictly a matter of needing a portfolio, it is a great advantage over other social media professionals that don’t and can really serve to show off your skills.
How to Start Your Social Media Portfolio
Even though you don’t have to be a designer to build a remarkable portfolio, a few links to your Twitter, Facebook or Instagram feed will certainly not cut it. Nobody really wants to filter through a long stream of epic consciousness to find the gems that make you good at your job – so what do you do to make sure you are glossed over for your next application?
- Figure Out What You Are Showing Off: The truth is, most people have a limited attention span and would be thrown off by unnecessary detail. If you are looking to use the portfolio to attract a specific type of client, focus on projects that would potentially interest them. If you work in a non-visual role, think creatively to create simple visualizations that could help demonstrate your work. If you do not have samples of your work, it might be necessary to create mock ones, and if your best work is proprietary, try describing the project in generic terms and create a mock article or Facebook post and use that as visual evidence
- Be Willing to Get Personal: Remember that your social media profile is not just about your work. It should include a bit about your story or background and who you’re looking to work with. Details like these help to forge a personal bond between you and your prospective client.
What to Include In Your Social Media Portfolio
It is necessary to selective about what you include in your social media portfolio. By factoring in what you’re trying to accomplish with the portfolio, you would be better equipped to decide what is relevant and what isn’t.
- Screen Grabs: This is especially useful if you are trying to show off your writing style. Screen grabbing any quippy masterpieces and their reactions from your audience will give them an authentic feel as well as justify your landing the position you have an eye for. Snipping or using a screen capture tool is also quite effective for this purpose, just make sure to include the engagement metrics (likes, re-tweets and favorites) and you’re likely to impress the hiring manager.
- Social Campaigns & Their Objectives: Any special campaigns you have done are also worth including. Typically, Social media is part of a more elaborate strategy, so talking about the campaigns objectives and the impact of social media can help to demonstrate the positive effect of your expertise. A few screen grabs may come handy here. Perhaps one or two that showcases social media engagement and denotes the metrics that followed.
- Analytics: Reports and analytics that show off the result of your work is just as important as showing off work samples themselves. Whether it is Facebook Analytics, Google Analytics or other programs, dive into the numbers and demonstrate how you can not only get things done but you can read data to forecast what can work next.
If you also reserve a page or two to show your stats, and the results of relevant work, it would certainly grab attention.
Where To Build Your Social Media Portfolio Profiles
Social media platforms are uniquely suited to help you stand out from the crowd. While Facebook, Twitter and Instagram are the more popular options, LinkedIn is a favorite among business people and professionals. However, to more creatively give people a well-rounded sense of your skill as a professional; you may use any of the following social media platforms. The good news is that they take information from your other social media platforms and make the hard work of setting up much easier
- Me : About.me is a Vcard social media platform where you can create a one page profile about yourself and then provide links to other social media platforms as well as various means of communication. This platform is particularly great for people who cannot create a personal website for themselves because you can customize the end of your URL and it is extremely easy to share with others.
- Vizify: Vizify is great for social media junkies who have presence on a lot of platforms that they post to regularly. It takes data from Facebook, Twitter and LinkedIn (as well as other platforms) and creates a unique and visually stunning blog. By pulling from these many platforms, it takes very little time to set up; and requires a lot less attention than the others. You simply have to pick and choose what data you would like to display while it creatively manages to represent it, as well as highlight your most frequently discussed subjects. Ultimately, it is a fun way to show your audience and prospective client you up-beat personality.
- Slideshare: Slideshare can be used in two ways – for uploading and sharing power point presentations and trainings publicly and/or to create an interesting bio about yourself that you can eventually display on your LinkedIn profile (because it integrates LinkedIn). It is a handy tool if you conduct social media trainings often, and helps engagement because you can upload the relevant slides before hand and give them to the attendees who will then easily follow along online, share the slides or save them for future reference.
Overall, you cannot go wrong by having a social media portfolio. It not only gives you credibility as a social media professional or an expert in your field of interest, it helps you stand out of the crowd of social media naïve competition.